Welcome to BLVD Jewelry, where LA’s vibrant spirit meets contemporary designs and quality craftsmanship. More than just a jewelry line, we celebrate individuality and style for every occasion—whether you’re at the beach or enjoying cocktails at sunset. With a fresh take on demi-fine jewelry, we blend quality and style to elevate your look.
Wanna know what sets us apart? Slide down to hear our story.
Our Origins
As the sister brand of Zoe Lev, a celebrated fine jewelry brand known for quality and elegance, BLVD Jewelry aims to redefine demi-fine jewelry. Inspired by the eclectic spirit of Los Angeles, we combine luxurious aesthetics with a modern, trend-forward edge. At BLVD Jewelry, the heritage of fine craftsmanship meets the vibrant energy of LA, creating pieces that reflect the city’s unique charm.
Vibe Check: LA Edition
Inspired by LA’s iconic energy, BLVD Jewelry blends edgy, effortless cool with just the right touch of glam. Our pieces aren’t just trendy; they’re designed to keep up with your whirlwind schedule and endless social calendar, offering a durable, stylish accessory perfect for whatever LA throws your way.
City of Angels
Demi-Fine Explained
Here’s the scoop: BLVD Jewelry bridges the gap between everyday and high-end pieces, crafted using vermeil—18k gold plated over sterling silver. This gives you that luxe gold finish while being more durable than regular gold plating. Demi-fine jewelry means you’re getting the high-quality materials and craftsmanship of fine jewelry, but with a price point that makes it easy to add to your collection without a second thought. It’s smart, stylish, and built to stand up to your day-to-day adventures.
Your Style Wingman
Whether you’re heading out for bottomless mimosas in Silver Lake, hitting a rooftop party downtown, or catching a sunset in Malibu, our pieces are crafted to elevate your look and keep it fresh no matter the vibe. Layer up our necklaces for a day on the boardwalk, or throw on some statement earrings that turn heads on a night out—BLVD Jewelry has you covered from brunch to after-party.
Day to Night
Designed for Every LA Adventure
From Venice Beach chill to Hollywood glam, BLVD Jewelry is the ultimate fashion-forward choice that transitions effortlessly with you through every LA adventure. Trend-forward, long-lasting, and always ready for the next big moment—BLVD Jewelry has your back.
Why BLVD Jewelry?
LA-inspired style that’s chic and durable, ready for any adventure.
